Having easy access to the web has radically changed the way people shop for almost everything today. It’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read reviews from review website before deciding to visit a business. More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.